Logos. All business’ need one, but what exactly makes a ‘great’ logo? and why is this important for branding? Whether you’re a CEO of the biggest tech company in the world or Joe Bloggs who owns the local chippy, logos are an integral part of any business’ brand. The most successful companies in the world all have incredibly memorable logos to accompany their business, coincidence? Possibly, but read on anyway…
Getting your logo to perfectly incorporate what it is you do isn’t always easy, especially the first time round.
So, what is it you should bear in mind when creating your company’s logo?
You may be forgiven for thinking that stickers have been around for thousands of years, that in biblical times the Romans might have been sticking little labels on their swords and shields… “Augustus VIIs Non Tangre (do not touch)” but in fact they’re not quite that old.
Just recently we’ve adopted the statement brand everything into our marketing for our stickers, this points firstly to putting your brand on everything, obviously, with stickers But the hidden meaning is that everything you do is your brand! The Brand IS Everything
As someone who has an interest in all things branding, I feel like, as a designer, I often need to be reminded about the intangible elements of the brand, the bits that cannot be “branded”.
This time last week we were sat in Nottingham town hall with hundreds of bleary-eyed builders. Builders of tech, not of buildings that is. These are some of the smartest coders, developers, and designers, Nottingham, has to offer. The challenge was, of course, the 3rd Hack24…which true to the Ronseal naming structure, says what it is on the tin. 24 hours to hack something together.
I’ve been to a few hacks before, but this was by far the biggest and best I’ve been to.
Before we start, I’m not saying we’re the gold standard of customer service – we’re not – but we’re trying ????
I watched a podcast a while ago by Esther Perel who was talking about “Amore”! Love between you and your other half, and she said we should treat our wives/husbands/partners as well as we treat our best customers or clients!
Tips and tricks to make your stickers even more useful.
You now have a few hundred stickers so what’s next?
What do you do that will make them actually useful?
Here’s a tip…give them away and stick them on stuff.
Actually we know that that is not actually a tip, because it is almost like a ‘law of nature’ that you will actually want to stick them to something…everything even!
In our time printing stickers we’ve seen a few of our smart customers do great things with their stickers, so we’re going to let you in on their secrets and hopefully you’ll be able to make your stickers have a bit more utility.
I was at a session on copyright and trademarking and I came away with a few good nuggets, I thought I would share, as I know there are a few people out there it will effect.
The first rule of thumb, copyright exists with the creator! If you are the designer, illustrator, photographer or whatever if you created it you own the copyright. The only way your client has the legal copyright is if you sign it over to them in your contract. If you didn’t then you own it – I thought that was interesting.